Can my text be in color?
It's best not to put small text in color. On printing presses, any
variance of the color plates (called misregistration) can make the text
unreadable. It's acceptable to use colored text on large type, such as
headlines, but do not color any text smaller than 12 pt. for best
results.
Can text cover an image?
Use caution when placing text over backgrounds or photos. The trick
to making your text readable is to lighten the background or photo a lot
more than you think is necessary. Use a photo editing program such as
Adobe Photoshop or PhotoDeluxe for this purpose.
Should I tone my own photos
for printing?
Getting color to look good in CMYK is both an art and a science.
Because color is very subjective, the number one rule is to focus on
memory colors such as flesh tones, the sky, trees, grass and water.
Incorrect toning on these types of images are much more noticeable to
the reader. Merchandise photos such as cars, houses and furniture should
match the print as closely as possible. Keep in mind however, that once
an image has been altered, it is much more difficult for us to improve
it. If you're not comfortable with toning your photos, please submit
them to us in the "raw" form.
Will my file print exactly
the way it
appears on my monitor?
No - do not rely on your monitor! Your monitor previews the image
in RGB colors; newspapers print images as CMYK. These two processes are
very different in nature. We recommend you convert your image to CMYK
before making any color adjustments.
Can any program convert to
CMYK?
Unfortunately no. Adobe Photoshop LE, PhotoDeluxe, Microsoft Word,
Microsoft Excel, Microsoft Powerpoint, Microsoft Works, Microsoft
PhotoDraw and Picture It Publishing cannot.
Font Menu Styles
If you are designing on the Macintosh in QuarkXpress, Pagemaker or
Multi-Ad Creator, make sure you are selecting font styles correctly.
While it is quicker and easier to select the "B" for bold, this does not
guarantee a bold font will be reproduced in the newspaper. Make it a
habit to select the bold or italic font in the font family you desire,
rather than using keyboard or dialog box shortcuts.
What is the difference
between EPS and TIFF?
EPS - encapsulated postscript file and TIFF - tagged image file
format. Both can support CMYK data and are excellent choices for
graphics in newspaper printing. Most applications cannot edit EPS files,
so if you want to add a color to a grayscale image in Quark, save the
image as a TIFF, not EPS. EPS files can contain virtually any type of
printable data (including font information),as well as vector images.
Because of this flexibility, EPS files can create problems for
inexperienced designers. If your having problems outputting your work,
try changing your EPS graphics to TIFF files. TIFF files however, are
stricly raster (bitmapped) based.
Computer Viruses
Any file found infected with a virus will be rejected by our ad
delivery system. Emails rejected will not be seen by our staff and will
be automatically returned to the sender. We strongly recommend you have
anti-virus software loaded on your computer and that you keep the virus
definitions up-to-date.
