File Formats
Several options are available in your photo editing program. EPS or
TIFF are the best choices for print reproduction. Do not use JPEG or GIF
as they are intended for use with the Internet.
Digital Camera Images
If you are using photos taken with a digital camera, the image is
automatically saved as a JPG. You must do the math to make sure that
these photos have a high enough resolution for acceptable reproduction
in the newspaper. For instance, if your camera puts out an image of
1280x960 pixels at 72dpi, you'll get a photo approximately 17"x13" (at
72dpi); this is the same amount of detail in the image which is 4"x3" at
300dpi.
Image Size
Crop and scale images in the photo imaging software, not the
desktop publishing program. Make logos, artwork and graphics close to
the size they will be used in the document. For optimum quality, images
should not be resized (enlarged or reduced) more than 15% in the desktop
publishing program. There are many different types of photo editing and
retouching programs available to improve images. For illustrative
purposes, the screen shots used in these examples are from Adobe
Photoshop.
Borders
Borders should be placed in the desktop publishing program.
Although Photoshop has a borders option in the page setup section, it
should not be used.
Converting Images to CMYK
or Grayscale
All graphic images must match the color in the document. You should
not place color images in a black & white document; nor should you place
RGB images in a color document. For process color reproduction, make
sure all images are saved in CMYK mode. For black & white documents, all
images should be in grayscale mode (for photos), bitmap if they are line
art images.
Naming Your Graphics
Be sure to name your images descriptively. Digital camera images
should be renamed after they are downloaded from the camera. Image001,
002, 003 are not appropriate names for images. Always rename images
BEFORE placing them in the document.
