AD Preparation Tips
Fonts | Graphics and Text | Tips and Tricks
Working with Images | Terminology | Final Checklist
Creating EPS | Creating PDF'S

Final Checklist

Before submitting your ad, check the following items:

For all submissions

  • The ad in your document is the exact size of the ad you ordered.
  • Your ad has been proofread for typographical and grammatical errors.
  • Your ad has a logo or name of your business.
  • Your ad contains an address, phone number and store hours.
  • All rules are at least 1 points thick.

If your ad is black & white

  • All artwork is line art or grayscale.

If your ad is full color

  • All elements are CMYK. (Check the mode in Photoshop).
  • All graphics are properly separated for color.

If you are sending a PDF file

  • Acrobat Distiller was set up properly.
  • There where no error messages received when distilling the file.
  • Your ad was distilled with fonts embedded.
  • All images are CMYK or Grayscale images, not RGB.

If you are sending an EPS file

  • Your EPS has the fonts properly embedded within the file.